I discovered copywriting as a receptionist at Marsteller in New York. Marsteller prided itself on promoting from within, so In about eighteen months I was able to go from answering phones to writing print ads for national magazines.

Later, I added writing commercials and direct marketing to my repertoire, but the two main lessons I learned at Marsteller have always stayed with me: (1) The purpose of advertising is to SELL something and (2) whatever the product, find a way to involve the reader emotionally. I think that you’ll find my work – whether it’s for a consumer product or a business-to-business service – reflects this philosophy and commitment.