Any Integrated Marketing campaign starts with a look that reinforces the clients’ brand image.

The work shown on this page was done when I was Public Relations Officer of the Chicago Theological Seminary (CTS).

Serious budget constraints demanded that every marketing piece work both to reinforce the school’s image and to sell its services as an educational institution. Inspired by the “View Book,” a distinctively designed sales piece the school was already using, I put together an integrated marketing communications campaign that reinforced CTS’s image as an institution that had been on the cutting edge of social change for the last 150 years. Here are the results.