Planning and orchestrating public events, writing press releases and creating newsletters help clients establish stronger, ongoing relationships with their customers. These activities can not only can reinforce a client’s brand image, but win a place for them in consumers’ hearts and loyalties. Ideally, all of these activities should also contribute to the bottom line sooner as well as later. Acting on this premise, my goal is to get clients “more bang for their buck” in PR as well as marketing. I think these samples will show what I mean.