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| Client: |
Donahue & Patterson – Executive Search Firm |
| Objective: |
Donahue & Patterson were members of an international executive search organization that had just expanded into central Europe. They wanted to tell current and potential clients that their firm was able to offer a new level of service because of this connection. |
| Strategy: |
Write an article for The Business Marketing Association’s (BMA) magazine – The Marketer – featuring the advantages of dealing with an internationally-connected company like Donahue & Patterson offered to BMA members. The article format allowed us to “sell” Donahue & Patterson in a way that implied the information given about them was “objective data,” not self-serving “advertising.” |
| Results: |
The magazine went out to exactly the audience Donahue & Patterson were most interested in contacting. And the firm will be able to use this piece as an addition to their new business presentations for many years. |
