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Client: AmChem Chemicals

Objective: To create a greater demand for AmChem’s chemical treatment products for aluminum tiles used on the outside of buildings

Strategy: Create an ad that would appeal directly to architects designing new office buildings, encouraging them to ad “AmChem-treated Aluminium” as part of their building specs.

Results: The ad ran in Architectural Digest and other upscale magazines appealing to designers and architects. It earned incredibly high readership scores and clearly raised the level of product awareness among the end-users.