Client: CareNow

Agency: Lewis, Gilman & Kynett, Inc.

Objective: To demonstrate the type of injuries that CareNow, a store-front wellness center, was best equipped to handle.

Strategy: Create black and white ads for placement in local newspapers that would be easy and affordable to produce and still clearly convey the clinics' services. Cartoon visuals and a humorous approach were chosen to soften the "fear factor" of the topic - emergency care.

Results: Client was very pleased with the ads and ran them in various publications for several years.