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| Client: |
MidAmerican Printing System |
| Objective: |
Announce a new addition to the company’s services – Staccato processing – and demonstrate its superiority over traditional printing methods used by other printers. |
| Strategy: |
Show images printed using Staccato and contrast them with those printed by standard 4-color printing methods. Create reader-friendly copy that would sell the benefits of the process as well as its features. |
| Results: |
The brochure demonstrated the quality of MidAmerican Printing’s
product as well as the Staccato process. The sales staff loved the piece and found it helped them convince clients to give them more complex projects than before. |
