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Collateral: Customer Newsletter
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| Client: |
The Derson Group |
| Objective: |
To create a periodical that would be of interest to decision-making HR clients and impress them with the Derson Group’s knowledge.
Personal Contribution: Designed layout and masthead, created the format, proposed all the article topics, did all of the research, interviews and writing. |
| Strategy: |
Use "The Bridge" to establish Derson’s brand and to nurture relationships with existing clients. In addition, use as a leave-behind for new business contacts. |
| Results: |
"The Bridge" received glowing notices from everyone and was perceived as “value added” by both existing and prospective clients. |
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