| Client: |
Blue Bunny Yogurt |
Click for multiple page pdf. |
| Project: |
Promotional newsletter targeting women between the ages of 25 and 50. |
| Objective: |
To inspire the product’s primary target – working mothers – to pursue a healthier lifestyle for themselves and their families by including making Blue Bunny Yogurt part of their daily diet. |
| Strategy: |
As the product’s celebrity spokesperson, Kristi Yamaguchi, demonstrated the advantages of making Blue Bunny part of a healthy routine. |
| Results: |
As a freelancer I never learned how the audience responded to the piece but I do know that the client was extremely pleased with it. |
