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| Client: |
JPMorgan Chase |
| Project: |
Create a series of new sales sheet for hundreds of Chase products for
Individual and corporate investors and depositors around the world. |
| Objective: |
To enhance the Chase brand by creating a cohesive look for all the bank’s products. |
| Strategy: |
Create a format that identified the product type and presented its function, requirements, and benefits, in easy to understand language. Copy was developed by simplifying descriptions provided by product managers and emphasizing the everyday benefits to the end user. |
| Results: |
The sales sheet format was well received and the copy treatment enabled customers to understand the products even if they weren’t familiar with them. |
