see inside images below

Client: Chicago Theological Seminary

Objective: To create a presentation piece that could be used for both external development and student recruitment.

Strategy: Design a folder that would tie in with the main communication device of the college (known as the "View Book"), and add a sense of excitement to presentations.

Results: By reusing the main art elements of the View Book on the cover, the folder was clearly recognizable as part of the school’s communications format. But the real secret to the folder’s power is the black inside! Any document – even a single sheet of white letterhead – is immediately turned into a dramatic communications device when placed in the folder pockets.