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Client: Chicago Theological Seminary - Recruitment

Objective: To announce the seminary’s 150th anniversary as a ground-breaking educational institution.

Strategy: Ad uses the art work of "The View Book" and its symbols for diversity, learning and the anniversary celebration. The headline creates a sense of tension that is not what one expects of a religious institution – unless it’s CTS!

Results: This ad always drew a lot of attention because it demonstrates the willingness of CTS to push the envelope when it came to education, ad headlines and visual concepts.