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Client: The Derson Group

Objective: To develop a tri-fold brochure for the HRMAC conference that could also be used later for sales calls.

Strategy: To use testimonials from Human Resource professionals who had chosen the Derson Group for their own outplacement programs, even when their companies normally used other firms. These quotes gave a powerfully objective tone to Derson’s claims of excellent service. They also allowed us to directly address the issues of most concern to our primary target audience - HR managers.

Results: Piece was very well received by HRMAC members and became a template for future marketing efforts.