Independence Day

Memorial Day

Presidents' Day

see below for details of Presidents' Day mailing

Client: The Derson Group

Objective: To keep the company in front of the client as a positive choice for change.

Strategy: Create and send periodic direct mail pieces designed to celebrate Derson’s relationship (or potential relationship) with receiptants. Observing these particular holidays also allowed us to: (1) connect with the strong feeling of patriotism experienced after 9/11 and (2) avoid going head-to-head with mailings from other vendors during the more usual observances for Halloween, Christmas, etc.

Results: All of these mailings – Memorial Day, Fourth of July, Labor Day and Presidents’ Day – received a great deal of favorable notice and acknowledgement. Many clients told us they kept the pieces out on their bulletin boards or desks. (Keeping the Derson Group in the top of their mind!)