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Client: The Derson Group

Objective: To create a periodical that would be of interest to decision-making HR clients and impress them with the Derson Group’s knowledge.

Personal Contribution: Designed layout and masthead, created the format, proposed all the article topics, did all of the research, interviews and writing.

Strategy: Use "The Bridge" to establish Derson’s brand and to nurture relationships with existing clients. In addition, use as a leave-behind for new business contacts.

Results: "The Bridge" received glowing notices from everyone and was perceived as “value added” by both existing and prospective clients.