Direct Response
Direct Response is one of my favorite forms of marketing because it’s an extremely personal communications format.
At MBNA I wrote hundreds of direct mail packages selling affinity credit cards to a wide range of customers from antique car enthusiasts to certified public accountants. My assignments included infomercials as well as direct response mailings, ads and collateral. It was great fun and apparently highly effective since MBNA was one of the most profitable credit card companies in the nation.
Later, I used the skills I honed at MBNA to produce the samples below.
Click on images to enlarge and scroll down for creative brief.
