| Client: |
Baxter |
Click for pdf showing the full mailer.
|
| Project: |
Promotional piece for ADVATE |
| Objective: |
To mark the fifth anniversary of ADVATE and by so doing demonstrate that it had already proven itself to be a SAFE treatment for five years compared to a competitive new product due to launch this year. |
| Strategy: |
Send a celebratory direct mail piece to remind the audience that ADVATE allows patients with Hemophilia to enjoy a normal life from birth. |
