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Client: Donahue & Patterson – Executive Search Firm

Objective: Donahue & Patterson were members of an international executive search organization that had just expanded into central Europe. They wanted to tell current and potential clients that their firm was able to offer a new level of service because of this connection.

Strategy: Write an article for The Business Marketing Association’s (BMA) magazine – The Marketer – about the advantages of an internationally-connected company like Donahue & Patterson offered to midsized companies. The article format allowed us to “sell” Donahue & Patterson in a way that implied the information given about them was “objective data,” not self-serving “advertising.”

Results: Through the BMA, the article was seen by exactly the kind of companies Donahue & Patterson were most interested in contacting. The firm was also able to use this piece as an addition to their new business presentations.