see larger image below

Client: MBNA America

Objective: To enhance the bank’s reputation within the community.

Strategy: Support local non- profit organizations to establish the bank’s commitment to the community and enhance its reputation as a caring and concerned corporation.

Results: This campaign began in Wilmington, Delaware and was so successful it was exported to the Camden, Maine office. It was even cited in a newspaper editorial on why Wilmington’s downtown traffic pattern should be altered to benefit MBNA’s headquarters!