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Client: MidAmerica Bank

Objective: Build loyalty among bank customers 50 years and older who had previously banked with Elgin Bank before a merger with MidAmerica. These customers were part of a senior travel club sponsored by the bank.

Strategy: To reassure these customers that their concerns - including membership in the LifeStyle Advantages travel club - was of equal concern to MidAmerica Bank.

After the merger, we redesigned the visual look of the newsletter, set a higher standard for the writing and established frequent surveys to allow direct feedback with our audience.