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Client: Mid-American Printing Systems, Inc.

Objective: Announce a new addition to the company’s services – Staccato processing – and demonstrate its superiority over traditional printing methods used by other printers.

Strategy: Show images printed using Staccato and contrast them with those printed by standard 4-color printing methods.

Results: Using photography supplied by Staccato, the brochure clearly showed off the process to best advantage with reader-friendly copy that explained a technical process in terms of end-user benefits, the brochure sold the advantages of Staccato – and Mid-American Printing – quite effectively.