Print Ads
I’ve worked both as a staff writer and consultant with large and small agencies,
major corporations, family-owned businesses, and non-profit associations creating a
full spectrum of communications for a wide range of clients.
I’ve always adhered to two basic principles: (1) the purpose of advertising is to SELL something whether it’s a product, service or idea and (2) whatever you're selling, you should find a way to involve the reader emotionally. I think that you’ll find these samples reflect these core beliefs.
Click on images to enlarge and scroll down for creative brief.
