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| Client: |
Baxter |
| Project: |
Ad for Baxter BioTherapeutics |
| Objective: |
Introduce and establish a strong brand presence for Baxter’s new BioTherapeutics division. |
| Strategy: |
Create an ad campaign highlighting Baxter’s empathy for the isolation people with rare diseases often feel while showing the breadth of the company’s therapeutic and educational offerings. |
| Results: |
This was one of six concepts presented to focus groups around the country.
It did very well, coming in a close second to the winning concept –
a testimonial campaign. |
