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| Client: |
AmChem Chemicals |
| Project: |
Ad campaign for AmChem chemicals targeting commercial and residential
architects. |
| Objective: |
To make architects aware that exterior tile coated with AmChem chemicals was
superior in performance to tile coated with other products. Ideally, this awareness would inspire architects to specify AmChem coating in their tile order to assure the exterior beauty of their designs. |
| Strategy: |
Run an ad campaign in “Architect’s Digest” and other upscale architectural magazines. The copy and visuals were created to demonstrate the quality produced by AmChem chemicals and appeal to the pride architects take in their work. |
| Results: |
The campaign scored extremely high readership and retention scores AND
architects did indeed begin specifying tile treated with AmChem chemicals. |
