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Lisa Verde was one of the people who attended an eight-week copywriting seminar I gave at Paladin.

An experienced AE, Lisa wanted to be a copywriter and took the course to build a portfolio. When the American Staffing Association (ASA) was looking for well-spoken temporary employees to interview for their new public relations campaign, Lisa came immediately to mind. The ASA interviewed thousands of people, selecting six who demonstrated the special benefits that temporary staffing agencies can offer employees.

In Lisa’s case, the “special benefit” we gave her was the help segueing from AE to copywriter. Lisa was even asked to testify before the U.S. Congress about this assistance and her story is still running on the ASA Web site.